How Growave increased Flat Pack FX’s conversion rate

The Case Study you are going to jump on is about an amazing brand which embodied and continues to realize dreams of the hundred thousands of people if no more.

The colorful land of graphics is transmitted through After Effect Templates. With their help, a huge amount of shop’s regular and new customers creates their own unique stories. And while the Flat Pack FX produces the surprising bricks which will put the base for the big and small marketing presentations, slideshows, openers, teasers, trailers, promotions, TV shows, commercials all over the world, it’s time to tell their story!


Flat Pack FX is a Shopify-based store that serves as a library for exclusive After Effects templates and free tutorials. Flat Pack, a fabulous brand from Perth, Western Australia, which is founded in 2016.

Perth is fast making a name for itself as a booming e-commerce city, with many retailers turning to the internet to capture niche sales. As a result, it promotes great competition among online stores. That’s why it is so important to properly organize the work of all the processes in the store as well as the site itself.

Low site traffic was the very first issue the store has faced like many other startups.

As you know, it depends entirely on the number of site visits a day. So the more visitors you have, the more chances you have to make your brand known. And the faster you let them into your online store, the sooner they can start purchasing your product. That’s why it’s so important not to spoil visitors’ impression from the very first moment of entering your site. And it is quite logical that Flat Pack began with searching for a customer login solution in order to remove barriers to entry and checkout.

They looked through many Shopify apps and finally stopped on the Growave. It wasn’t a random choice, vice versa, our platform improved and personalized the shopping experience for their customers.

But a shop owner was attracted not only by one Social Login features. He was struck by Wishlist product, more precisely with the opportunity to increase customers engagement by letting them create wishlists and collect favorites everywhere on his site.

Besides, price and high reviews rate of our all-in-one marketing platform have also played in its favor.

“I feel it has given my customers a more personalized experience to their shopping experience.”


The fast registration process                  with one-click login 

It is no longer a secret that Social Login increases satisfaction among customers by providing them with more personalized experiences online. You can get the repeat shoppers by making it super easy to get to your shop with a username and password they already use other places – all you need is to enable one-click login.

It is especially true in the case with Flat Pack FX, which is so popular on its YouTube channel. It has over 16.5K subscribers there, and the number of viewers for the channel’s videos has now exceeded one million. Awesome!

Hence, the brand took the right step. By means of our Social Login, they allow customers to sign up for and log into the shop through their social accounts rather than creating a new account and password just for their store, i.e. their followers from YouTube channel easily log in using their Google+, which they use for YouTube.

Moreover, Social login decreased the number of false email addresses visitors might be left during their registration process. Because they use their real personal Facebook, Twitter, Google+, Yahoo, Tumblr, Instagram and Amazon accounts.

“I feel people really warmed to the new features, being able to login using social media logins was a big drawcard.”

It’s no wonder, Social Login option can make signup and login processes more appealing to customers. Because clicking a social media button is much easier than filling out a registration form.

Social Login for Seamless Checkout

Our Social Login allows Flat Pack’s customers to use their preferred social accounts for easier, faster checkout, i.e. it provides comfortable social checkout every time they visit the shop. As a result, it reduces shopping cart abandonment.


Wishlist for catching customers’ interest again and again

Wishlist is a great product and it improves Flat Pack FX customers’ experience in many ways:

it allows to quickly find favorite product and purchase it later without browsing the site once again;
it allows to collect the favorite items and share them to friends;
it helps to buy the product that was something their friends wanted, i.e. not to be mistaken with the choice.

  “I really like how they can select items to add to their wishlist, check the status of the favorite item, share it with friends and also view past orders.”

As for a shop owner, he monitors the demand for his After Effect templates, increases social proof for his products by displaying how many times the product has been wished and finally he returns his customers by sending them a wishlist reminder email.

In conclusion, I’d like to add that the right and well-timed solutions made brand’s customers feel more valuable i.e. it keeps them returning back to Flat Pack again and again.

“Great platform and fantastic support, Growave has given me exactly what I was after plus more. The support has been amazing, they have gone above and beyond for making the changes needed to my site.”

Ross (founder), Flat Pack FX


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