Share Positivity Through Your Business – MantraBand’s Case Study

mantra band case study

Live In The Moment

We might all have heard this phrase but when life push us down, how often do we actually think of it? Truth is, most of us probably get too immersed in our day-to-day worries to be able to to step back and look at the situation from a different angle.

But what if we could have this inspirational message somewhere close to us, as a reminder of what is truly meaningful to us, throughout life’s hardships? This was the idea behind MantraBand – a California based project, whose goal is to promote messages of peace, strength, and love. It does so by turning these messages into simple, yet handy pieces of accessory that people can take with them wherever they go and get reminded of them each time they take a glance at their wrist.

mantraband bands photo

You can find a great variety of such uplifiting and inspiring messages on their store, offered in the form of rings, necklaces and mantra books. But what people really love the most is their beautiful bracelets with mantras, designed to be lightweight, handy and durable, so people could wear them every day. A simple bracelet that comes in 6 colors works as an accessory for both men and women, but what makes it so magical is that each bracelet creates a unique meaning for each customer. And by accompanying them in their everyday life, the bracelet becomes much more than accessory – it turns into a mantra, by which people can guide their day-to-day decisions and change their lives as a result. That’s the power of words.

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Loyalty programs, reviews, wishlists, UGC and more – all in one simple solution

She Believed She Could, So She Did

Speaking about the project’s beginnings, the founder and CEO of MantraBand Aysel Gunar recalls:

“Back in 2012, I was a new mom and a grad student. I wanted a way to remind myself to be more present and to worry less, something simple and durable, that I could wear everyday, so I designed these bracelets with 5 mantras on them.”

After launching the company Aysel faced some challenges, since at the time she still worked another job, had to attend a grad school and was raising a toddler. But thanks to the positive response and amazing support that the company got from its customers, Aysel had the energy to keep going. So after 2 years, she was finally able to switch to MantraBand full-time, after which the company started growing rapidly.

Find Your Mantra

mantraband bans photo flowers

Customers are the most important part of MantraBand. Aysel says that the company wouldn’t be anywhere near where it is now without customer feedback, word of mouth and all the love they got from the customers.

And the company makes sure to gives as much in return. Positive thinking, mindfulness – by focusing on spreading these messages, Aysel hopes she can help her customers take a break from the stress of everyday life and find inspiration. And according to her customers’ reviews, she seems to be quite succeeding:

“This bracelet is my daily reminder I can do anything I set my mind to. Just a beautiful message and I love that it’s only meant for me to see. Keep up the good stuff Mantra team!”  – Elise P., a customer of the MantraBand

MantraBand is also caring about giving back to the community and is a proud member of 1% For The Planet. Under the project, the company donates at least 1% of its annual sales to non-profit organizations to protect, preserve, and restore the natural environment. Their line of CharityBands® bracelets further supports women’s and children’s cause, as with each sale of the CharityBand the company donates $5 to the charities addressing these issues.

Keep Moving Forward

mantraband keep moving forward

 “We have generated tens of thousands of dollars in revenue that can be attributed to the use of Growave on our site.”

As a part of our case study, we’ve asked MantraBand how the company manages to run its online store so successfully. Their answer lied in relationship with customers, since while it is sure important to attract new buyers to the store, still it is long-term customers who actually define the success and revenue of the store. 

So when looking for products at the Shopify App store, the company was primarily focused on the features that would help them build a loyal audience, such as Wishlists, Social Share buttons and Rewards program.

The problem was, however, that the price of the apps for each feature would eventually compound to a pretty high number. The company also had to integrate with each of the apps and integrate themselves between each other.

That’s why discovering Growave was such a handy resolution to the problem, since the platform combined all of these features in one app, thereby allowing to control them all from one place and for a pretty attractive price. The company also liked Growave’s customer support as they would reply quickly and help with integrations and importing of the data of previous apps. Or as they said:

“The customer service is exceptional. They are extremely patient and helpful as I continue to try Growave to optimize my store. Best customer service on Shopify. I loved the easy integrations and Growave made the transition seamlessly. Our customers didn’t even notice the shift to a new app!”

Dream, Believe, Achieve

mantraband products

Dream bigger, believe with all your heart, face your fears, achieve your dreams.

Did you ever think about why do most online store owners choose these exact tools in the first place? These tools could be total game-changers for your business as an online store. For example, wishlists indicate customer’s interest in a product by giving an opportunity to save a product for later in their user account. When a customer is ready to make a purchase and returns to your store he quickly finds them. Also after all the data from wishlists is analyzed, you can see what products are trending more and measure the effectiveness of your marketing efforts. 

For example, only during the last 5 months, more than 311 unique products were added to over 34 thousand wishlists on MantraBand’s store.

But the most appealing feature for the company was that the wishlist app could automatically send emails to the customers. Such automated emails essentially work as a reminder to purchase things that customers liked, thereby nudging the customer to return to the shop. There are 5 series of emails about saved wishlist items, which can be modified in the app’s dashboard. Their effectiveness? During a short period of time while integrating with Growave more than 3000 automated emails were sent out to the customers with the more than 35% open rate

Another feature from Growave, Rewards Program, lets you motivate your customer to like and promote your brand as well as repeat purchases by offering them rewards for their engagement with the brand. The rewards can take the form of a discount or free shipping for such actions as signing up, sharing on Facebook or writing a review. 

And since integrating with Growave, MantraBand’s customers have earned more than 3.7 million points. They’ve created accounts, placed orders and reached tiers to earn them and exchange later for valued items and discounts. 

mantraband reward points

But these are not the only features for increasing customer engagement. As lots of new customers come from Instagram nowadays, Instagram galleries have also become important for online stores. This is especially true for MantraBand, as it has over 237K followers on Instagram. So by using our Instagram gallery feature, which enables customers to see the photos and products from Instagram right on the store’s website, MantraBand was able to get over 50 000 photo views and 290 added-to-cart items.

My Story Is Not Over Yet

mantraband always in my heart

What should we expect from MantraBand in the future? Answering this question, they’ve promised to expand their mantra, necklace and men’s collections. The company has also shared their plans for going global to be able to spread the messages of inspiration and empowerment to people from all around the world.

We here at Growave believe that MantraBand is a great example of a successful online store. It offers great quality products, cares about giving back and, most importantly,  appreciates their customers by offering them value and making their shopping experience comfortable. The result of such caring approach is that MantraBand’s buyers become more than simply customers – they are life-long and loyal friends of the brand that come back to the store, with which they have such a truly meaningful relationship.

Join 13k+ Shopify merchants who use Growave for better marketing

Loyalty programs, reviews, wishlists, UGC and more – all in one simple solution

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