As the outbreak of COVID-19 continues to impact the whole world, it significantly reshapes our traditional economic and social landscapes. And whether we welcome such changes or not, still we have no other choice than to learn to adapt to the new reality.
One of the biggest changes that it brought was, undeniably, the massive lockdown of some 40% of human population, which has majorly rewritten our former ways of communication, shifting the majority of it to the world-wide-web.
And for online businesses, this has brought both new risks and opportunities. As regards the risks, many merchants have pointed out the possible complications caused by the pandemic, such as issues with fulfillment, late deliveries, and production delays.
At the same time, however, the collective isolation brought by COVID-19 has turned more and more people toward online shopping, resulting in new audiences for many online businesses.
So to persevere in such uneasy times, make sure to use this opportunity wisely by learning to adapt your business to the impact of the pandemic. For example, here are some of the actions you can take:
1. Being Active on Social Media
As social media has become the largest and most used channel of communication during COVID-19, it has turned brands’ online presence into one of the most important aspects of business success.
So to stay relevant to your customers, make sure to connect with them by actively listening to their voice, answering their questions or creating entertaining and useful content. Such simple steps will go a long way in helping your brand build trust and strong customer relationships.
2. Offering Alternative Financing Options
Alternative payment options, such as buy now pay later service have shown quite effective in reaching new customers and increasing stores’ sales and conversions.
So at times when the budget of the majority of the customers has been affected by the pandemic, offering alternative financing services can become a good way to make your products more affordable for the buyers, which in turns helps you to preserve your own sales.
3. Optimizing your website UX/UI
As the epidemic has increased your brand’s potential audience, so has it done for the rest of the stores on the market.
So to maximize the potential of this opportunity, consider optimizing your website UX/UI to ensure an engaging experience for both your first-time visitors and regular customers.
From our side, here are the actions that we are taking to address the impact of COVID‑19 and support your business:
1. Staying in Touch 24/7
During these times it’s extremely important to stay in touch, and we want to provide you with the best guidance support at this time. That’s why the whole Growave team now works remotely and is available for you anytime 24/7. Our customer success agents will make sure that you can contact us any time via email, live chat, or phone.
2. Dropping Prices
In order for you to engage with your customers during these times, build strong customer relationships using your loyalty program, comments, and reviews, and drive more sales, we are dropping prices to 50% to support your business during COVID-19. The price will remain discounted as long as you use our app. Learn more here.
3. Free Tips on Referral, Reviews, and Loyalty Programs
It’s a tough time to run an online business and we want to support your brand by offering you live 30-min personal consultations with one of our team members. We can share tips on referral, reviews and loyalty programs to help you leverage a new marketing strategy for these tough times and engage with your customers more. You can book a time to speak with one of our team members here.
During this hard times our hearts go out to everyone affected by the virus, and we wish all of you safety and health.