ABOUT

Your Growth Partner

More than just a loyalty app, we provide a complete retention ecosystem with powerful features, flexible APIs, and enterprise-grade support.

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15 000+

Happy Customers

2 000

Positive Reviews

10+

Years in the Industry

80+

Team Members

Our story

Growave started with a simple idea — helping e-commerce brands build lasting customer relationships. Founded in 2014, we saw merchants struggling to manage multiple apps for loyalty, referrals, reviews, and engagement. So, we built an all-in-one retention platform that easily integrates into Shopify, giving brands the tools they need to retain customers, increase AOV, and drive sustainable growth.

Today, Growave powers 15,000+ brands worldwide, from fast-growing startups to established Shopify Plus merchants. As we evolve, our mission remains the same: turn retention into a growth engine for e-commerce brands.

2014

The early days

We started off as a small team of 3, who had an eye to create a product that would solve one problem: a necessity to look for and buy a number of apps.

2017

2019

Embracing Loyalty

In these years, we pivoted towards a loyalty app, introducing points, referrals, and VIP tiers. We gradually eliminated unnecessary features that consumed time and resources.

2019

2021

No investor pressure

Despite the global pandemic, we experienced a surge in demand. We undertook a comprehensive rework, adhering to Shopify's standards for speed, usability, and overall app experience. We also transitioned to native Shopify Polaris, enhancing the app's look and feel.

2022

today

Refining and Growing

Embracing the "less is more" philosophy, we're diligently streamlining functionalities and interfaces to ensure simplicity, speed, and intuitive navigation for our users. We continuously introduce new features, all while adhering to this principle to ensure a smooth user experience.

Our mission: Retention that powers revenue growth

E-commerce brands spend too much on acquiring new customers but struggle to keep them.

We’re solving this challenge by giving merchants full control over retention strategies — from loyalty and referrals to reviews and wishlists — on one flexible platform.

Points

VIP

Referrals

Wishlist

Reviews & UGC

Our global team

We’re a team of over 80 individuals spread across several countries, united in our mission to fuel e-commerce growth

Eldar Galiev

CEO & Co-Founder

Joe Fox

President

Amanda Kleb

Sr. Customer Success Manager

Oleg Mankov

Sr. Product Manager

Chris Henrotin

VP Sales North America

Our Values

Turning Retention into a Growth Engine for E-Commerce Brands

Merchant-First Innovation

We build for merchants, not investors —prioritizing features that drive real growth and retention.

Flexibility Without Limits

Every brand is unique. Our platform adapts to your needs, not the other way around.

Speed and Reliability

Retention strategies shouldn’t slow you down. We ensure seamless performance with 99.9% uptime.

Agility and Continuous Improvement

We move fast, shipping new features weekly to keep our merchants ahead of the curve.

Partnership Over Transactions

We’re not just a tool — we’re your growth partner, providing expert guidance and hands-on support.

Our customers

We work with brands that don’t just want to sell — they want to keep customers coming back.

From emerging businesses to enterprise Shopify Plus merchants, Growave helps brands across industries create loyal communities, reduce churn, and increase customer lifetime value.

Trusted by the fastest-growing brands

What our partners say about us

Leverage our platform to unlock the same success our partners experience

“We’ve been recommending Growave to some of our clients, and they’ve found it really helpful to consolidate their reviews and loyalty tech stack and a good way to save on costs.”

Steph Liu

CEO & Founder

"I have seen too many tech partners pay lip service to their agency partners and just working with Growave in the last month has shown me how high they set the bar for partnerships. Everything is pale in comparison, to be honest."

Tabish Bhimani

Executive Director

“Sounds Good Agency is happy with Growave as a partner. Growave is reliable, responsive, and their products and services are high quality. Sounds Good Agency is confident that Growave will continue to be a valuable partner in the future.”

David Simões

Founder & Solutions Architect at Sounds Good

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