Dastan Chikeev is a Content Manager with Growave, one of the fastest growing loyalty marketing platforms for Shopify stores. Growave helps thousands of Shopify merchants create dynamic, engaging, and sophisticated experiences for their customers. Dastan is an avid writer who specializes in digital marketing and e-commerce. His content has helped countless businesses implement more precise e-commerce strategies. He believes that the key to success in this industry is iteration and exercising customer expectations.