Beauty Brands on

Boost Retention & Revenue with Growave

In the fiercely competitive beauty industry, winning customer loyalty is essential. Growave gives Shopify Plus beauty brands the tools to convert casual buyers into lifelong customers.

4.8

4.9

4.6

Less churn. More repeat sales.
Stronger communities.

Trusted by leading beauty brands like Sulwhasoo, Innisfree, and Hapa Kristin, Growave is the preferred retention solution for Shopify Plus brands in the beauty industry.

Growave Impact for High-Volume Beauty Brands

In Q2 2025, Shopify Plus beauty brands using Growave proved how loyalty fuels growth, with members driving stronger retention and a larger share of revenue compared to non-members.

Loyalty members don’t just engage, they become your most valuable customers.

+144%

Repeat purchase rate

+30%

Purchase frequency

+24%

Average order value

+60%

More revenue per member

How does your brand stack up?

Beauty industry benchmarks you’ll actually beat

These are actual numbers from beauty brands already thriving with Growave. Ready for similar results?

Book a call

Industry average repeat purchase rate:
‍~25.9%

Growave clients’ repeat purchase rate: up to

+72%

Industry Average Revenue Uplift from Loyalty: ~5–10%

Growave Clients’ Rewards Revenue Uplift:

+25.74%

Industry average customer retention:
25-30%

Growave clients’ retention rate:

32.9%

Loved by leading beauty brands

“Growave has been fantastic for several of our shops at Amorepacific Group, including Sulwhasoo and innisfree. We love how easy it is to use, and the support team is amazing. Highly recommended!”

“Excellent Customer Service!, The Service Team is very responsive to inquiries submitted and thorough/timely with the completion. The Growave tool has been very helpful for our company. Highly recommended!”

“Customer service is really EXCEPTIONAL!! I spotted a general problem with the rewards sign up feature and rather than being told 'we'll solve this in the next version', the problem was resolved IMMEDIATELY. I have never experienced support quite like it. Highly recommended!!”

“I've been incredibly impressed with Growave. it's a fantastic value for the money compared to other apps with the same features.”

“It is great that it has so many features in one app. Excellent addition to our web and in-store experience. Customer support is excellent and the product has been working well.”

“We have been using Growave for a few years now and so far I would say it is one of the cheaper option for Loyalty and Review Add on without having to configure across different apps. Customer service is very prompt as well. Recommended :)”

One platform, infinite ways to grow your beauty brand

Forget scattered apps. Growave gives beauty brands a complete, integrated retention platform:

Loyalty that actually works

Keep customers coming back with rewards

VIP tiers and seamless checkout integration

Automated points and exclusive perks drive repeat purchases

Social proof that sells

Showcase authentic customer reviews and visual UGC that build trust and boost conversions. Turn satisfied shoppers into your best marketing.

Instagram made shoppable

Instantly connect Instagram content to your products — letting customers shop straight from your social feed and boosting conversion rates.

Easy & profitable referrals

Transform loyal customers into brand advocates. Customized referral programs help you acquire high-value customers organically.

Wishlist that converts browsers into buyers

Capture product interest with wishlists and automatic restock notifications — turning intent into actual revenue.

Real beauty brand
success stories

“Growave boosted our repeat purchase rate by 2.8× and increased our AOV by 18%—it’s become our most important retention tool.”

Read the full story

“With Growave, we achieved a 32.9% returning customer rate—far beyond industry standards. It’s essential for our retention strategy.”

Read the full story

Powerful Shopify Plus integrations

Growave integrates deeply with Shopify Plus tools, giving your beauty brand enterprise-level flexibility:

Shopify Checkout Extensions:

Customers easily redeem rewards without leaving checkout.

Boost conversion rates by displaying available points and incentives directly during checkout.

Shopify POS Integration:

Let customers earn and redeem loyalty points both online and offline.

Automatically request product reviews after in-store purchases.

Provide a seamless, omnichannel shopping experience.

Advanced Klaviyo Integration:

Continuously enhanced integration (unlike other apps that rarely update).

Easily segment audiences, automate marketing flows, and personalize email marketing to boost retention.

Hassle-free migration from Any Platform

Switch to Growave with zero downtime and superior support.
We're committed to providing:

No downtime during migration—your business continues running smoothly.

Expert, fast support at every step (unlike slow support from competitors).

Continuous improvements to integrations and features, helping you stay ahead of the competition.

Make the switch — special offer

Locked into a contract with another platform?

We’ll buy out your contract, so you can use Growave for the remaining months at no cost

We’ll cover the rest of your contract, so you can switch without paying twice. Make the move to Growave today and claim your buyout offer. It’s time to experience superior features, faster support, and real ROI.