How Doodle Dogs’ Game-Changing Loyalty Program Increased AOV by 1.6x

Doodle Dogs is Calgary’s go-to retail pet store, offering high-quality pet food, handmade accessories, and unique pet gear, primarily for dogs. With four physical locations and an  online store, it provides a thoughtfully curated experience for pet owners who want the very best for their furry companions. Prioritizing locally made, ethically sourced products and species-appropriate diets, Doodle Dogs ensures pets receive top-tier nutrition and care. With a deep commitment to integrity, quality, and customer service, it’s a trusted destination for pet lovers.

Before implementing Growave, the Shopify Plus brand Doodle Dogs faced several challenges. Their previous system relied heavily on a manual process, which limited both its effectiveness and user experience. Without automation, managing the program was time-consuming, and despite having a loyal customer base, it wasn’t delivering enough value.

Additionally, customers found the program difficult to use, resulting in low adoption and engagement. Doodle Dogs wanted a VIP system with clearly defined tiers for top customers and greater flexibility in earning and redeeming rewards. However, the existing program lacked structure and diverse options, making it less appealing.

The lack of integration - both online and in-store - made the experience disjointed and frustrating instead of smooth and seamless.

Recognizing the need to automate and simplify customer retention strategies while enhancing engagement and loyalty, Doodle Dogs adopted Growave - a retention platform that drives growth - to build an effective rewards program.

Doodle Dogs implemented a flexible and straightforward rewards program with diverse reward options to keep customers engaged. They seamlessly integrated in-store and online purchases to create a cohesive shopping experience.

To incentivize spending and engagement, the brand introduced VIP Tiers, ensuring top spenders received premium rewards while still offering value to lower-tier members. They also implemented custom earning rules to encourage participation and leveraged multiple rewarding methods, including Shopify POS integration for retail stores.

"The app runs seamlessly in the background for us and is easy to use for both customers and staff at the POS level."

Corey White

Co-founder/Co-Owner, Doodle Dogs

Corey White efficiently manages the entire program, effortlessly experimenting with different perks, while maximizing the app’s full potential. “At this point, I might as well call myself the Growave expert in my business,” he jokes. The intuitive interface ensures a smooth experience for both customers and employees, backed by great customer service.

The brand, which sells dog food through a subscription-based model, had struggled with  declining AOV for years. To turn things around, Doodle Dogs used Growave to create a punch card rewards program, increasing purchase frequency and boosting AOV. Their punch card rewards program encouraged repeat purchases by giving customers generous bonus points for placing 12 orders of $100 each.

"The financial benefit was obvious, it was like our customers were married to our loyalty program.”

Corey White

Co-founder/Co-Owner, Doodle Dogs

Growave Tips:

• Boost AOV with Punch Cards - If your AOV is dropping, a punch card program can encourage repeat purchases and higher spending
• Increase Engagement with Tiered Loyalty – If customers aren’t engaged, a well-structured tiered loyalty program can incentivize long-term commitment.
• Seamless POS Integration – If you have offline sales, connect Shopify POS to ensure your loyalty program works seamlessly across all touchpoints.