How Doodle Dogs achieved astronomical Returning Customer Rates

Creating lasting impression through genuine pet care

Doodle Dogs is unlike your ordinary pet care brand. What separates them is how deeply they care about the health and happiness of their little pet friends. Pet parents can tell instantly the difference Doodle Dogs make. Since the beginning they’ve focused on only the highest quality pet products, and have grown over the past seven years as a result. Their product range includes a variety of pet products but they focus most of all on raw, cooked, wet and dry foods.
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Their journey started with just one boutique store and in time they managed to open their 4th with a very busy online store as well. They found success by focusing on a few fundamental principles of quality and pet health, and secured their reputation as being “your dog’s favourite store”. With such a positive reputation it was clear that repeat business and loyalty were fundamental to their success.

Turning positive impressions into long-term customer relationships

Doodle Dogs always wanted a loyalty program, initially they operated a manual loyalty program that proved to be a nightmare to manage. They noticed that as their business began to grow and customers expressed their appreciation for their loyalty program, they needed to make a change. After testing several options, they settled on Growave because it had “everything they wanted” and Corey could manage the entire program single handedly.

They had a specific criteria: They needed the process to be almost completely automated because they were processing some 200-300 orders a day. They also didn’t want to worry that their loyalty program was functioning properly. Since they had both brick-mortar stores and an online store they required a fully integrated program that functioned through the Shopify POS.

Corey White

Co-founder/Co-owner - Doodle Dogs

“We decided to settle on Growave because it had everything we needed, especially tiers, something that was rare at the time.”

Leveraging loyalty tiers to maintain customer engagement

Doodle Dogs launched Growave’s loyalty program as a way of giving back to their best customers while also driving long-term engagement. They found out overtime that their customers loved the idea of loyalty rewards which also worked wonders for enriching their customer experience.

They titled their loyalty program “Doodle Rewards” and incorporated a broad variety of rewards, a multi-tier system, and a referral program. Their customers came for the brand and stayed for the loyalty tiers. With a well designed rewards structure that was also very easy to use, they were able to generate massive returning customer rates.

With thousands of orders a month, the ability to turn those visitors into repeat customers was transformative. They integrated Growave into their Shopify POS which ensured a fully integrated loyalty program both online and offline. Since Growave is fully automated it required very little effort from their team, their loyalty program effectively ran itself.

Becoming the favourite choice for quality pet care

Corey White

Co-founder/Co-owner - Doodle Dogs

“The financial benefit was obvious, it was like our customers were married to our loyalty program.”

It’s no secret that loyalty programs can enhance a brand's perception and build lasting relationships. Having a keen ear for customers' needs really worked out well for Doodle Dogs, as their program has been running for 5 years now. Their loyalty program proved its value when they started recording astonishing returning customer rates at 90% and an increase in CLV of $58.