ABOUT Growave

Your Growth Partner

More than just a loyalty app, we provide a complete retention ecosystem with powerful features, flexible APIs, and enterprise-grade support.

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15 000+

Happy Customers

2 000

Positive Reviews

12+ years

In the Industry

60+

Team Members

Our story

Growave started with a simple idea — helping e-commerce brands build lasting customer relationships. Founded in 2014, we saw merchants struggling to manage multiple apps for loyalty, referrals, reviews, and engagement. So, we built an all-in-one retention platform that easily integrates into Shopify, giving brands the tools they need to retain customers, increase AOV, and drive sustainable growth.

Today, Growave powers 15,000+ brands worldwide, from fast-growing startups to established Shopify Plus merchants. As we evolve, our mission remains the same: turn retention into a growth engine for e-commerce brands.

Built with intention from day one Growave's Milestones

2014

The early days

We started off as a small team of 3, who had an eye to create a product that would solve one problem: a necessity to look for and buy a number of apps.

2017

2019

Embracing Loyalty

In these years, we pivoted towards a loyalty app, introducing points, referrals, and VIP tiers. We gradually eliminated unnecessary features that consumed time and resources.

2019

2021

No investor pressure

Despite the global pandemic, we experienced a surge in demand. We undertook a comprehensive rework, adhering to Shopify's standards for speed, usability, and overall app experience. We also transitioned to native Shopify Polaris, enhancing the app's look and feel.

2022

Today

Refining and Growing

Embracing the "less is more" philosophy, we're diligently streamlining functionalities and interfaces to ensure simplicity, speed, and intuitive navigation for our users. We continuously introduce new features, all while adhering to this principle to ensure a smooth user experience.

Merchant-First Innovation

We build for merchants, not investors —prioritizing features that drive real growth and retention.

Flexibility Without Limits

Every brand is unique. Our platform adapts to your needs, not the other way around.

Speed and Reliability

Retention strategies shouldn’t slow you down. We ensure seamless performance with 99.9% uptime.

Agility and Continuous Improvement

We move fast, shipping new features weekly to keep our merchants ahead of the curve.

Partnership Over Transactions

We’re not just a tool — we’re your growth partner, providing expert guidance and hands-on support.

Our Values

Turning Retention into a Growth Engine for E-Commerce Brands

Our customers

We work with brands that don’t just want to sell — they want to keep customers coming back.

From emerging businesses to enterprise Shopify Plus merchants, Growave helps brands across industries create loyal communities, reduce churn, and increase customer lifetime value.

Trusted by the fastest-growing brands

Our mission: Retention that powers revenue growth

E-commerce brands spend too much on acquiring new customers but struggle to keep them.

We’re solving this challenge by giving merchants full control over retention strategies — from loyalty and referrals to reviews and wishlists — on one flexible platform.

Points

VIP

Referrals

Wishlist

Reviews & UGC

Hear from Our Clients

Challenge

“Before Growave, we struggled with low repeat purchases and rising acquisition costs. Without a structured loyalty approach, re-engaging customers was inefficient, and managing multiple tools only added complexity.”

Solution

“We chose Growave for its flexibility, credibility, and overall fit. Instead of managing multiple tools for loyalty, reviews, UGC, wishlists, and referrals, we now have everything in one platform. This allows us to move faster, reduce operational overhead, and build a more efficient approach to retention.”

Pau Orts

Chief Digital Business Officer

Read the full case study

Challenge

“Our customer loyalty system was fragmented. Points, rewards, and tiers weren’t unified, making it difficult to consistently drive repeat purchases. User-generated content like reviews and photos was scattered, and we couldn’t effectively turn it into social proof or marketing assets. Customer data was also disconnected, which made it hard to segment and communicate based on real behavior. As a result, we relied heavily on short-term promotions without a sustainable, long-term loyalty strategy.”

Solution

“Growave helped us unify our entire loyalty program. With points, rewards, and membership tiers working together, we were finally able to motivate customers to purchase, leave reviews, and share their experiences. We also brought all our user-generated content, reviews and photos directly onto product pages, which significantly improved trust and conversion. On top of that, the integration with Klaviyo allowed us to sync loyalty data in real time, making it much easier to segment customers and communicate based on their actual behavior.”

Jian Yao (Sword)

Ecommerce manager

Read the full case study

Our Impact

A simpler way to drive real growth

Brands using Growave see measurable improvements:

+66%

more purchases from loyalty program members

+115%

higher average revenue per customer

* Based on analysis of 100+ Shopify Plus brands

4.8

4.9

4.6

Our global team

We’re a team of 60+ people across multiple countries, united by one goal:

→ Helping e-commerce brands grow through stronger customer relationships.

Eldar Galiev

CEO & Co-Founder

Joe Fox

President

Amanda Kleb

Sr. Customer Success Manager

Oleg Mankov

Sr. Product Manager

Tim S.

COO & Strategic Partnerships

Valeria Morone

Account Executive

Mario Sayavedra

Sr. Client Onboarding Specialist

Stanislav Druzhinin

Head of Technical Customer Support

What our partners say about us

Leverage our platform to unlock the same success our partners experience

“We’ve been recommending Growave to some of our clients, and they’ve found it really helpful to consolidate their reviews and loyalty tech stack and a good way to save on costs.”

Steph Liu

CEO & Founder

"I have seen too many tech partners pay lip service to their agency partners and just working with Growave in the last month has shown me how high they set the bar for partnerships. Everything is pale in comparison, to be honest."

Tabish Bhimani

Executive Director

“As a leading Shopify agency, we at Solwe have successfully implemented Growave across multiple high-impact eCommerce projects, consistently delivering reliable results for our clients through seamless integrations of loyalty programs, product reviews, and social features. Growave's comprehensive platform enhances customer engagement and drives repeat purchases. Its flexibility allows us to customize solutions for diverse business needs. We've found Growave to be a dependable partner in building stronger customer relationships and increasing customer retention rates for our clients' Shopify stores."

Jusko Wihonen

CEO

“Growave has established itself as an invaluable tool for our clients, allowing them to manage recurring revenue and customer loyalty holistically from a single app, simplifying operations and maximizing results. Furthermore, the level of personalized support we receive for each project is excellent, making a significant difference in our daily operations and the continuous optimization of our accounts."

Gemma Ramirez Baena

Consultora Departamento Desarrollo de Negocio

"Partnering with Growave has consistently helped us drive measurable impact for our clients. Their all-in-one solution for loyalty, reviews, and wishlists contributes directly to higher retention rates, increased customer lifetime value, and improved repeat purchase frequency. Beyond the technology, their team is responsive and strategically aligned, making it a partnership that delivers both performance and scalability."

Pedro Albaladejo

CCO - Partnership Manager

"It was a pleasant and productive experience working with Growave. Their team helped us migrate the Loyalty Program, Wishlist, and Reviews to the Growave platform for one of our clients. The migration process followed clear instructions and timelines, and was even completed ahead of schedule. Every process we've been in touch with, and got all the answers to our questions quickly. There's no doubt it was the best decision.

Andre

Founder & Managing Director

“Sounds Good Agency is happy with Growave as a partner. Growave is reliable, responsive, and their products and services are high quality. Sounds Good Agency is confident that Growave will continue to be a valuable partner in the future.”

David Simões

Founder & Solutions Architect at Sounds Good

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