Advisory Board

Experts Behind the Vision

At the heart of our strategy is the insight and experience of our Advisory Board — a group of industry leaders, innovators, and trusted voices who help guide our mission.
Their track records speak volumes. Their involvement speaks louder.

PREMIER SHOPIFY PLUS AGENCIES TRUST US

Meet our advisory board

Trusted Minds. Proven Leaders. Real Impact.

Stephanie Liu

Founder & CEO @ Levitate Foundry

Steph Liu is the driving force behind Levitate Foundry — the largest independently owned, female-founded Shopify Plus Partner agency in North America. With hundreds of global brands and award-winning campaigns in her rearview, Steph doesn’t just build brands, she engineers empires.

With 300+ growth wins across beauty, luxury, food, and tech, she turns bold ideas into bottom-line results. When she’s not scaling brands, she’s mentoring women, advising accelerators like SKU and A16Z’s TxO, and snapping up the next big thing. Slowing down? Not in her vocabulary.

advisory board andzen Jess Cervellon Growave

Brenden Rawson

Founder & CEO @ Andzen

Brenden is the engine behind Andzen — the biggest Klaviyo agency partner in the world and the first Platinum Klaviyo partner. As CEO and Executive Director, he’s equal parts strategist, operator, and visionary, steering the ship while keeping an eye on every bolt.

With over 15 years in the game (and an advisory seat at Klaviyo), Brenden's journey has taken him from leading creative and customer success teams in London to helming operations in Australia — and ultimately founding Andzen, where DTC brands turn for lifecycle strategies that actually deliver.

Jess Cervellon

Founder @ Open Late Collective

Jess helps CPG and DTC brands turn first-time buyers into lifelong fans — and customer experience into a revenue machine. With a sharp eye for journey mapping and a hands-on grip on email and SMS, she knows that real growth happens after the first cart checkout.

Previously, she helped launch and scale Feastables by MrBeast from zero to $150M+, building CX and digital strategy from the ground up. These days, she brings that same magic to the brands she partners with — blending storytelling, strategy, and systems that don’t just sparkle, but scale.

Tabish Bhimani

Executive Director @ Mastrat Digital

With nearly 20+ years in business, Tabish is the founder of Mastrat Digital, a Klaviyo Platinum Master partner. He helps eCommerce brands squeeze every drop of revenue from owned channels — turning email and SMS into money-printing machines.

Through sharp strategy, personalization at scale, reward and loyalty programs, and a sixth sense for timing, he captures leads, converts fence-sitters, and keeps customers coming back for more.

Featured in Shopify, Klaviyo, Litmus, Shogun, and even The Washington Post, Tabish is the behind-the-scenes force helping DTC brands like Freebird (formerly Freedom Grooming), Trtl, and GoatGuns turn browsers into buyers — and buyers into evangelists.Tabish is a sought-after speaker and regularly features as a panelist at conferences, inciting brands to take meaningful action.

Rachel Jacobs

eCommerce Agency Scale Advisor

When eCommerce agencies need to stop spinning their wheels and start scaling with purpose, they call Rachel. As a former COO of a top-tier agency and now a sought-after board advisor, she brings a no-nonsense approach to building systems that hum, teams that lead, and models that scale profitably.

From optimizing the chaos of day-to-day operations to coaching leadership teams that drive results, Rachel is the go-to advisor for high-performing Shopify Plus apps and agencies, including Gorgias, Klaviyo, Andzen, and more.

Their belief, our momentum

We’re honored to be backed by advisors who don’t just observe — they roll up their sleeves, challenge our thinking, and push us forward. Their belief in our mission helps amplify everything we do.

Growave is your Growth Partner

15 000+

Happy Customers

2 000

Positive Reviews

10+

Years in the Industry

80+

Team Members

Backed by a global in-house team

While our advisory board brings vision and industry-shaping experience, it’s our in-house team that brings those ideas to life — day in and day out.

Eldar Galiev

CEO & Co-Founder

Joe Fox

President

Amanda Kleb

Sr. Customer Success Manager

Oleg Mankov

Sr. Product Manager

Chris Henrotin

VP Sales North America

Our Values

Turning Retention into a Growth Engine for E-Commerce Brands

Merchant-First Innovation

We build for merchants, not investors —prioritizing features that drive real growth and retention.

Flexibility Without Limits

Every brand is unique. Our platform adapts to your needs, not the other way around.

Speed and Reliability

Retention strategies shouldn’t slow you down. We ensure seamless performance with 99.9% uptime.

Agility and Continuous Improvement

We move fast, shipping new features weekly to keep our merchants ahead of the curve.

Partnership Over Transactions

We’re not just a tool — we’re your growth partner, providing expert guidance and hands-on support.

Our customers

We work with brands that don’t just want to sell — they want to keep customers coming back.

From emerging businesses to enterprise Shopify Plus merchants, Growave helps brands across industries create loyal communities, reduce churn, and increase customer lifetime value.

Trusted by the fastest-growing brands

A word from our CEO

Advisors & Leadership, Driving Impact Together

“At Growave, we’ve brought together experienced operators, agency founders, and ecommerce insiders, people who’ve seen the industry from all sides and know what it takes to grow in a fast-moving digital world. Their advice helps steer our vision and fine-tune our go-to-market game, so we’re not just building features — we’re solving real problems that merchants and agencies deal with every day.

With this kind of brainpower behind us, staying ahead isn’t a goal — it’s our default setting.”

Eldar Galiev

CEO & Co-Founder

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