Turn shoppers into VIPs with tiered loyalty program

Motivate customers with exclusive rewards, faster earning rates, and premium perks as they rise through your VIP tiers.

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Why Use VIP Tiers?

Encourage repeat purchases and long-term engagement

Boost customer retention

VIP tiers incentivize loyalty and create excitement around earning rewards.

Increase average order value (AOV)

Higher tiers offer perks that motivate customers to spend more.

Strengthen emotional connection

Make customers feel valued with personalized benefits and exclusive experiences.

Drive lifetime value (LTV)

Encourage customers to stay loyal to your brand through meaningful rewards.

how it works

Simple steps to create Loyalty that lasts

Set up tiers that fit your business

Define milestone achievements like total spend, number of purchases, or total points earned to move between tiers.

Reward members as they climb

- Faster point accrual rates.
- Exclusive access to products, discounts, or VIP-only events.

Showcase VIP status

- Customers can track their VIP status and benefits on the Rewards Page
- Share milestone achievements via email or push notifications.

Maintain engagement with automation

Automatically notify customers when they’re close to leveling up or when their tier is about to reset.

Start rewarding your VIPs

Features designed to create
unforgettable customer experiences

Customizable tier structure

Define and design tiers tailored to your brand, such as Bronze, Silver, Gold, or even exclusive Diamond levels.

Use milestones like total spending, orders, or points to move customers up the ladder.

Flexible settings allow you to set achievable and aspirational goals for each tier.

Dynamic rewards for each tier

Assign tier-specific benefits to keep customers motivated:

Increased point-earning multipliers.

Free shipping or expedited delivery options.

VIP-only sales or product previews.

Exclusive gifts or birthday bonuses.

Seamless integration with Shopify POS

Reward customers across both online and offline channels.

Let customers earn points in-store and track their VIP tier progress seamlessly.

Easily sync customer loyalty data for a unified experience.

Keeps the program exciting and customers looking forward to the next level.

Extends your loyalty program’s reach and ensures consistency across all touchpoints.

Rewards 1

Rewards 2

Keeps customers informed and engaged with your program.

Customizable Rewards Page

A dedicated page where customers can:

View their current VIP tier and benefits.

Track progress toward the next level.

Explore and redeem exclusive rewards.

Fully customizable to match your store’s branding and aesthetic.

Automated notifications

Automatically notify customers about:

Tier upgrades or achievements.

Progress updates toward the next milestone.

Tier resets and remaining time to maintain their status.

Maintains engagement without adding to your workload.

Provides flexibility and control over your program.
ROI.

Data-driven optimization helps maximize your program’s impact.

Manual tier management

Easily assign, reset, or adjust VIP tiers from the Growave dashboard.

Handle exceptions or reward loyal customers with personalized tier adjustments.

Advanced insights and analytics

Track your loyalty program's performance with actionable data, including:

Tier participation rates.

Average order value by tier.

Revenue generated from rewards and perks.

Use insights to refine your program for better results.

Fuel retention with custom VIP rewards

Customer Experience Highlights

Tracking Progress

Customers can view their tier status, benefits, and progress to the next tier directly on the Rewards Page.

Automatic reminders keep them updated on milestones.

Redeeming Rewards

Tier-based perks like free shipping, exclusive discounts, or bonus gifts keep customers engaged and loyal.

Celebrating Achievements

Notifications and congratulatory messages create excitement and a sense of accomplishment when leveling up.

VIP Tiers that deliver results

Corey White

Co-founder of Doodle Dogs

“The financial benefit was obvious, it was like our customers were married to our loyalty program.”

Read case study >

Boost engagement with custom VIP Tiers

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Explore more Loyalty solutions

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Referrals

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