Turn loyal shoppers into VIPs
Reward your best customers with status, faster earning, and exclusive perks. The membership experience that lifts spend, AOV, and lifetime value.
Tiers turn your best customers into your most valuable
From featured Growave loyalty case studies. Results vary by brand, see growave.io case studies.
Exclusivity that drives real revenue
Boost retention
A level to climb keeps customers coming back to protect their status.
Increase AOV
Higher tiers reward higher spend - customers add more to level up.
Build connection
Status and perks make your best customers feel genuinely valued.
Drive lifetime value
Tiered benefits turn one-time buyers into long-term regulars.
Design a ladder worth climbing
Mix and match rewards at every level. Here's one example structure.
Example structure — every tier, milestone, multiplier and reward is fully configurable.
Build tiers around the behavior you want
Pick the one rule that maps to your goal — every tier advances on it.
Everything you can put behind a tier
The engine behind your tiers
Status that reflects recent loyalty automatically.
Use a rolling activity window (e.g. the last 365 days) so VIP status always mirrors how engaged a customer is now. Members keep their tier while active, move up instantly when they qualify, and gently downgrade if activity fades.
Auto-tag VIPs and market to them everywhere.
Growave applies a Shopify tag the moment a customer reaches a tier — ready for targeted campaigns in Klaviyo, Gorgias and Shopify Flow. Automated emails celebrate upgrades, nudge progress and remind members before a tier resets.
A branded home for every member's status.
Customers see their tier, progress to the next level, perks and rewards — on a branded rewards page, the pop-up widget, and inside their Shopify account via extensions.
Prove the impact and manage it your way.
A dashboard shows tier participation, AOV by tier and revenue from rewards, so you can refine the program with data. Need an exception? Manually assign, reset or adjust any customer's tier.
The details that make tiers work for a growing brand.
VIP tiers, plugged into your whole retention engine
Tiers are stronger when they connect to everything else. On Growave, VIP status fuels and is fueled by your points, referrals, reviews, and UGC in one platform and one bill.
Tiers + points + referrals + reviews
Referrals and reviews can lift VIP status; tiers boost every reward in return.
Online & POS, one status
Members enjoy their tier whether they shop online or in store.
70+ languages, multilingual perks
Run a premium tier experience wherever you sell.
Real brands. Real tier-driven growth.
Higher revenue from loyalty-tier members after re-engaging loyal customers with a smarter membership system.
Higher average order value for tiered loyalty members after transforming its membership program.
Lift in customer lifetime value after building a tiered loyalty experience with Growave.
Growave bundled the exact tools we needed in one place. Loyalty tiers and rewards, referrals, reviews & UGC, wishlists, and lifecycle automations so we could launch fast without stitching multiple vendors together.
