Referral Program
Referral Program · Built for Shopify

Turn happy customers into your best growth channel

A referral program turns your happiest customers into a self-funding growth channel

★★★★★ 4.8 on the Shopify App StoreTrusted by 15,000+ Shopify brands
1

Share the link

Customers share a unique referral link via email, social or messenger.

2

Friend buys

The friend joins, gets their reward and makes a first purchase.

3

Both get rewarded

Growave verifies the order and rewards both automatically.

Trusted by Shopify brands you know
Why merchants choose Growave referrals

Word-of-mouth, turned into a measurable channel

Attract new customers

Turn loyal buyers into brand ambassadors and grow organically.

Reward loyalty

Keep existing customers engaged with rewards for every referral.

Boost lifetime value

Customers who refer friends stay longer and spend more.

Slash acquisition cost

Lower marketing spend while bringing in high-converting buyers.

Give & get

Reward both sides, your way

Set a different reward for the friend and the advocate - Growave handles the rest.

What you can configure
The friend
The advocate
Reward types
Discount · free shipping · free product · gift card
+ points & flexible points
Rewarded when
Signs up via the link (verified)
Friend completes 1st purchase
Minimum order gate
on friend's order
Reward expiry + reminders
Custom discount-code prefix
Fraud-protected

Every reward, value and condition is fully configurable.

Share from everywhere

Put "refer a friend" where customers already are

Customers share through any channel - surfaced across every storefront touchpoint, ready to tap.

Shown in the rewards pop-up widget, the post-purchase "Thank you" page, the customer account and your rewards page.

refer-hero-photo
Refer & Earn Rewards

Give $10, Get $10

Give your friends $10 off their first order of $25+ and get $10 (in points) for each successful referral.

https://myshopify.com/growave/reffcode=8821
Invite friends
POST PURCHASE
Show order summary
$99
Confirmation #2349881
Thank you, John Doe!
Give a friend $10 off, and we'll tuck $10 into your next order
https://myshopify.com/growave/refcode=446
Reward types

More than a discount code

Amount & % discountsClassic give-get offers on the first order.
Free shippingWith max rate and eligible-country controls.
Free productFull or partial - a free gift with purchase.
Gift cardShopify gift card the customer spends on any order.
PointsReward advocates into your loyalty program.
Flexible pointsAdvocate points that scale with the friend's spend.
Built to drive sales

Features that make referrals work and stay clean

Fully controllable rewards

Generous to customers, safe for your margins.

Tune every detail of both rewards: minimum order to qualify, reward lifetime with expiry reminders, a custom prefix on discount codes, collection limits and allowed discount combinations - so referrals drive profit, not leakage.

  • Minimum order amount to unlock the reward
  • Reward expiry + reminder notifications
  • Custom discount-code prefixes & collection limits
Friend reward $20 off · min $40
Advocate reward 500 flexible pts
Code prefix REF-
Branded links

Referral links on your own domain.

Share links from your custom domain instead of a generic one - more trust, more clicks, and a referral experience that feels entirely yours.

  • Custom domain for every referral link
  • On-brand from the first share to the first sale
Default grw.io/r/anna-20
Custom refer.yourstore.com/anna
Abuse prevention

Reward real advocacy. Block the rest.

Built-in fraud detection validates that the friend is a genuine first-time buyer. Suspicious referrals are flagged into a Reports queue where you can approve, exclude or reinstate - with email alerts and Shopify Flow order review for extra control.

  • First-time-buyer & order validation
  • Fraud reports: approve, exclude or re-add advocates
  • Email alerts + Shopify Flow order review
Suspicious referral Held
Action Approve / Exclude
Refunded order Reward revoked
Insight & control

See which advocates and channels drive sales.

Track referred sales, traffic and conversion rate, and see which sharing channels and top advocates deliver. Drill into any customer's referral activity, and adjust rewards manually whenever you need to.

  • Referred sales, traffic & conversion rate
  • Activity by sharing channel & top advocates
  • Per-customer referral history & manual rewards
Referred sales ▲ tracked
Conversion rate By channel
Top advocate Anna · 12 referrals
And everything else

The details that make referrals reliable

Flexible pointsAdvocate points that scale with the friend's spend.
Online + in-storeReward referrals across web and Shopify POS.
Gift cards & free productsGo beyond discounts as a reward.
Reward expirySet code lifetimes with reminder emails.
All in one platformReferrals, points, VIP & reviews - one platform, one bill.
Custom share emailEdit the title and body of the referral email.
Verified sign-up6-digit code for Shopify new customer accounts.
Automated notificationsReward emails for both friend and advocate.
Developers: review referred orders with Shopify Flow and extend referrals via Growave's API - ready for custom and headless storefronts.
Explore the Developer Toolkit
Merchant love

How brands grow with Growave referrals

★★★★★

"The referral program has helped us consistently generate more revenue and bring users back more often. Plus their support is amazing and responds super fast!"

referrals swaplanet logo
★★★★★

"Growave is beyond amazing! Only my 2nd day with the Referral program active and I'm already seeing sales from it. Can't thank you enough."

referrals sparkly logo
★★★★★

"It has the ability for your customers to send out referrals. The app is very well built and surprisingly very easy to customize."

ref-white-brights logo
Rated 4.8 by 1,200+ merchants
badge-built-for-shopify-share-54x54
Built for Shopify
4.8Shopify
4.7G2
4.9Capterra
4.9TrustRadius
4.9GetApp
FAQ

Questions, answered

How does the referral program work?
+

Each customer gets a unique referral link. When a friend clicks it, signs up and makes their first purchase, Growave verifies the order and automatically rewards both the friend and the referring customer.

Does it work with my loyalty program and POS?
+

Yes. Referrals are part of Growave's Rewards program - advocates can earn points toward loyalty and VIP tiers, and referrals work across your website and Shopify POS.

Can I reward both the friend and the advocate?
+

Yes - and differently. The friend can get a discount, free shipping, free product or gift card; the advocate can get any of those plus points or flexible points that scale with the friend's spend.

How do customers share their link?
+

Via email, Facebook, X, WhatsApp, Messenger, Pinterest or copy-link - surfaced in the rewards widget, the post-purchase "Thank you" page, the customer account and your rewards page.

Can I use my own branded link domain?
+

Yes. On the Growth plan you can serve referral links from your own custom domain for a fully on-brand experience.

When does the referrer get their reward?
+

After the referred friend completes a first purchase that reaches your chosen order status and passes fraud validation. You can also require a minimum order amount.

How do you prevent referral fraud?
+

Built-in detection validates first-time buyers and orders, flags suspicious referrals into a Reports queue (approve / exclude / re-add), sends email alerts, revokes rewards on refunds, and supports Shopify Flow order review.

Launch your referral program today

Let your best customers grow your store

See how Growave turns word-of-mouth into a measurable, self-funding acquisition channel.

No commitment · See Growave in action · 4.8★ on the Shopify App Store