4 Social Media Tactics to Instantly Boost Your Web Traffic in 2022

Given the popularity of social media, it’s a no-brainer that using a social media marketing strategy is important for driving traffic to your website. However, getting people to visit your site through social media engagement may sound easy but the reality is different. In order to promote your online business on social media, you need to work hard; it requires some time before you can actually see the results and sometimes money.  

Whether you are new to a social media marketing or looking for ways to increase your website traffic, this article will have you covered. Below you’ll find 4 useful social media tactics that will help you drive traffic to your online store.

  1. Focus on the social media platforms that drive the most traffic. Facebook
  2. Put less popular social media platforms to good use
  3. Post actively at the right time
  4. Share visual content

But first, let’s talk about Social Media and E-commerce.

Social Media and E-Commerce

Social Media and E-Commerce are interdependent, and they just go together like ketchup & mustard, cookies & milk, spaghetti, and meatballs. Do you know what I mean?

E-commerce is the industry that demands a digital approach, and if you want to get your online store in front of your targeted audience, then social media presence is a must. The larger your social media presence, the more consistent social media traffic you can get to your website. As we live in the most digital era yet, where almost everyone has a social media account, we cannot imagine our lives without communication technology.

Today everything is possible through social media and modern technology. Khaby Lame is a perfect example. This Senegalese TikTok influencer is absolutely killing it! He has become famous for reacting to incredibly complicated and ridiculous life-hack videos without saying a single word. The silent genius of a young man earns millions and he’s living his best life. He is now the most-followed star on TikTok.  

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Billions of people are actively using social media worldwide. As of January 2022, there were 4.65 billion social media users. More than half of the world’s population is online on Social Media. Today the global population is estimated at 7.95 billion.

People spend most of their time on the Internet, working, doing research, watching videos, shopping online, reading content, and connecting with other people on popular social media platforms like Facebook, Instagram, Twitter, TikTok and etc. Each social network is unique and so are the rules. The content you share on social media says everything about your brand. With every comment, retweet, upvote, and share, you increase your brand awareness.

Why Social Media is so important for your online business?

1.      It’s a path to increased website traffic

2.      More website traffic equals more sales

3.      It can boost your customer loyalty

4.      It can help you increase brand awareness for your online store

Promoting your products and services is vital for your business but you need to know how to do it right. Don’t tell customers that your products and services are the best on the market. They have heard this phrase a million times before.

Below you’ll find the most useful tactics for driving traffic to your store.

1. Focus on the Social Media Platforms That Drives The Most Traffic. Facebook

Social networks are one of the best sources of high-quality targeted web traffic today. High-quality traffic + targeted traffic = high conversion rates/sales. One of the best social media sites you can use for driving traffic to your website is Facebook. It is still the most popular social networking site and it’s just too big to ignore. You can use this social networking site to talk about your business, products, and the services you are providing. Without a doubt, this platform is the undisputed champ of social media. Just look at the number of daily active users it has. With 1.96 billion daily active users, Facebook is tough to beat.

Facebook has the biggest audience of all social media platforms worldwide. It combines different types of media aspects, such as messenger, text, photos, and videos. If you want to increase your website traffic, I suggest you study your company’s Facebook page. Make sure you have a website link on your Facebook page.

1.      Open your page

2.      Scroll down to the About section

3.      Click on “Edit page info”

4.      Click on the “Contact” tab

5.      Add your website link.

One of Facebook’s main benefits is how specific you can get with your advertisements. You can reach your audience by location, demographics, interests, behavior, and connections.

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For example, Adidas targeted people who were interested in soccer (football) with a Facebook advertising campaign, during the 2010 world cup in South Africa. According to the case study, their Facebook page reached over 1 million users and improved brand awareness by between 8% – 21%.

You shouldn’t neglect using Facebook’s call to action (CTA) buttons. They will encourage your users to take specific actions, and they will make them return to your website.

You can ask your users to:

·        Contact you

·        Shop at your online store

·        Use your app

·        Get started

·        Book a demo

·        Learn More

·        Sign up to your blog

·        Subscribe

You can also add a blog’s article URL to your Facebook’s post but you have to make sure that your post is public. Try to post regularly and engage with your online audience. You can also ask them questions but keep them short and relevant to your content. You can ask people to give their opinion on a certain issue. Put your videos to good use as they are good for driving traffic, gaining new followers, and boosting your sales. Write captivating titles using the right keywords, and then write attention-grabbing video descriptions. Videos are impactful on traffic.  Over 80% of internet traffic is the video and that’s why you would want to use videos to drive traffic to your store. 86 % of video marketers say videos have helped them increase their website traffic. Facebook is a great way when it comes to driving traffic to your website.

2. Put to Good Use Less Popular Social Media Platforms

When most people think about the best social networking sites that increase website traffic they think about Facebook, WhatsApp, and Instagram. They are right but Reddit and Pinterest are two amazing social media platforms that can be beneficial for driving traffic to your website. Unfortunately, they often don’t get the credit they deserve.

Pinterest

Pinterest is a visual social network for sharing pictures. However, is not just used for sharing pictures. It can be used for content marketing and for expanding online businesses. Pinterest is less popular than Facebook but it is the 15th largest social media network. According to Pinterest, it now has over 430 monthly active users.

Pinterest demonstrates its power in helping users find trends and community-based features, which is beneficial for content marketers.

If you own an online store, you can share images of your products on Pinterest. Imagine for example that you have a sports shop, and you have a new pair of seamless leggings with compression elements. It would be a great idea of posting them on Pinterest. You may even add pictures of fitness models wearing your new leggings. Given that seven out of ten Pinterest users are women, it’s a perfect platform for businesses targeting women.

Pinterest is definitely good for driving traffic to your website and you should try it. Remember, if you want to increase website traffic for your E-commerce store, you need to provide high-quality content. Quality pictures are the foundation of great content on Pinterest.

“A picture is worth a thousand words”

Fred R. Barnard, advertising executive

Reddit

Even though Reddit is often underestimated by entrepreneurs, it is a legit social media platform. Reddit has 52 million daily active users. This number appears to be growing. With such a big user base, Reddit is an effective marketing tool for boosting your web traffic.

People can share content on Reddit, and discuss it with each other. It’s also true that you can find a community for anything that interests you, starting from r/Whatcouldgowrong and finishing with r/marketing. These communities are called subreddits. Users are permitted to share texts, photos, videos, and links. After a post has been published, users have the option to upvote it or downvote it, depending on how much they liked it. If the post gets a lot of upvotes, more people can see your post. The downvote button is super powerful. If your post gets a lot of downvotes, it won’t be visible to your visitors. That’s why you would want to add something important to the discussion. Reddit is not for marketers who rely on spamming approaches. To fight spammers, Reddit came up with “karma points”. The best way to have high karma is to make posts and comments that other Redditors find interesting and helpful. Each subreddit has its own set of rules and guidelines telling the kind of links, questions and comments can be submitted. If you fail to follow them, it leads to your ban. You won’t be able to post on that subreddit or leave comments. If you continue to break the rules on other subreddits you might be permanently banned from Reddit. What makes Reddit unique is the anonymity part. You should avoid being overly promotional. Does it mean that you can’t post links to your online store? Yes, you can, but you need to know the guidelines for self-promotion.

To post links to your website, you should have high karma and you should be an active member of the Reddit community. Make sure that you provide value because if your posts are all about you, Reddit will mark you as a spammer. Your posts will be removed and you won’t get any traffic. Plus, you can use paid ads to increase website traffic to your online store.  

“What is right is not always popular and what is popular is not always right”.

Albert Einstein

If you own a small online business, you shouldn’t neglect using less popular social media platforms. They can help you stand out in a crowd of competitors.

3. Post Actively at the Right Time

Another important factor that needs to be taken into consideration is timing. Knowing what to post and when to post is crucial for your online business. Instead of relying on best practices for social media post time, you need to examine your data. You need to post regularly, and quality should always be your top priority. Posting more content definitely has some benefits but if the information you provide doesn’t bring value to your potential customers then you are wasting time. By doing it right you build trust with your customers.

Each social media network has its unique audience and its best time to post. All you have to do is figure out when your audience is the most effective. You need to also pay attention to the time zones of your target audience. But as I’ve told you before quality does matter. There are good posts, and there are great posts. Create engaging, valuable content and schedule publishing at a certain date and time.

So what are the optimal times to post on social media overall? Overall social media engagement reaches its peak during midweek mornings. Tuesdays through Thursdays at 9 a.m. or 10 a.m. The worst times are weekends, especially Saturdays. (Sproutsocial) Even though there is no definitive answer when it comes to knowing when to post, weekday mornings might be your perfect solution.

4. Drive Traffic with Social Media Buttons

Share buttons

These buttons are a big deal when it comes to boosting your website traffic. Social Media Sharing Buttons encourage your potential customers to share the content of your website with friends, followers, and other people who don’t know about your products and services. 90 % of people trust recommendations about products and brands from people they don’t know directly.  

Like buttons

Like buttons are also important as they give your users an opportunity to give your content a virtual thumbs up. These buttons help drive some sort of engagement with your site and the content you provide.

Follow buttons

These buttons will subscribe your visitors to your social media updates. Adding these buttons to your page can increase your organic traffic.  

Social media buttons can improve your web traffic, complement your content and raise brand awareness. They are important to supporting your SEO effort and they can also improve your site’s user experience. Great user experience results in a higher search engine ranking and website traffic.

Conclusion

Social media is still an effective way to drive traffic to your website, and it presents opportunities for many businesses. There is no one-size-fits-all approach to using social media to boost your web traffic, despite the effectiveness of many tactics. It’s possible that what works well for your company won't work for another. Anyhow, you should give the various approaches listed above a go to increase organic traffic.