Hapa Kristin’s Success: 18% AOV Growth & 2.8x Repeat Purchases with Growave’s Loyalty & Wishlist Features

Hapa Kristin is a Shopify Plus brand that offers stylish, comfortable, colored contact lenses designed for self-expression. Inspired by Korean fashion and cosmetics, it seamlessly blends beauty with functionality. Prioritizing safety, comfort, and design, the brand makes eyewear practical and fashionable. By transforming contact lenses into a creative accessory, Hapa Kristin redefines the eyewear experience.

Before integrating Growave, Hapa Kristin faced several operational inefficiencies that limited their ability to optimize customer engagement and marketing. Additionally, they struggled with a low return customer rate, making it difficult to build long-term customer loyalty and sustain repeat business.

Hapa Kristin sought an integrated solution to streamline operations, enhance engagement, and maximize conversions - without the burden of managing multiple apps. While searching for a more efficient wishlist solution, they discovered Growave, a flexible retention platform designed to drive growth.

Growave’s comprehensive functionality offers wishlists, reviews, user-generated content (UGC), and loyalty programs within a single platform, making it the ideal choice.

"What initially drew us to Growave was its all-in-one functionality. Instead of managing multiple apps for wishlists, restock alerts, and loyalty programs, we could streamline everything in one place.”

Morgane Le Cunff

Shopify Store Coordinator

By switching to Growave, Hapa Kristin consolidated multiple tools into a unified system, reducing both costs and operational complexity. This transition also allowed the brand to leverage wishlist data for pre-launch marketing, allowing customers to subscribe to restock alerts even before products became available.

Additionally, by integrating Growave’s triggers with Klaviyo, Hapa Kristin could send personalized emails and push notifications based on customer behavior, past purchases, and product views, significantly improving engagement. The brand further enhanced its promotional strategies by implementing seamless discount code combinations through Shopify’s checkout, creating a more flexible and effective approach to incentives.

Rewards Page

A key improvement came when Shopify updated its checkout to allow discount code combinations. Growave quickly adapted to this change, enabling a seamless integration with Klaviyo, Shopify Flow, and Selly. This allowed Hapa Kristin to:

Switching to Growave eliminated the need for multiple apps, enhancing efficiency and enabling more data-driven marketing. Despite some initial setup challenges, Growave’s responsive support ensured quick resolutions, making the transition seamless. The improved integration now allows for better offer combinations and a smoother shopping experience, ultimately boosting engagement and retention. Growave streamlined everything, saving time by consolidating features, reducing costs associated with multiple subscriptions, and improving the overall customer experience with a more cohesive platform.