Lila Beauty Crushed the Industry Bench Mark with a Returning Customer Rate of 32.94%

"Growave is an essential tool to our business and has helped to improve customer retention and improve AOV for our store"

John

Marketing Manager at Lila Beauty

Leveraging booming demand to become the leading brand in Korean and Japanese cosmetics

With demand for world-renowned cosmetics products from Korea and Japan at an all-time high, the disparity caused by international logistics has created a rare opportunity for Lila Beauty.

If Lila Beauty were able to source these highly attractive - high quality products and warehouse them domestically, they could seize a major opportunity. This meant that they would have more control over delivery times, return policies, quality assurance and more. What they needed was a set of tools that could optimize their key metrics and capture market share.

Lila Beauty: Five-years working with Growave and still going strong

Lila Beauty has used Growave for 5 years now. Lila Beauty chose Growave because they needed to resolve their core challenges with customer trust, encourage repeat purchases, and establish themselves as the most reliable source for these highly desired products.

1. Lila Beauty followed the strict rule “Implement only the Credible and Proven”

In our multiple conversations with the founder of Lila Beauty, he described how their philosophy of “simplicity” guided their choice of Growave. They knew that the demand was there and now they needed the tools to capture customer intent.

2. Increase customer loyalty and retention

The plan was to use loyalty rewards to generate retention and repeat customers, two crucial objectives in a competitive environment. These underpinning goals suggested that Lila Beauty could scale their operations efficiently, something that would become evident as their business grew.

3. Increase the conversion rate of products with the utilization of reviews and wishlist

In the early stages of operation where trust can be elusive and conversion rates mean inhibited growth, a focus on social proof and cart abandonment proved to be crucial. It meant the company remained healthy and flourishing.

“Support has been very responsive and has assisted us with every single issue we have had. The app itself is amazing and contains many different apps which we have slowly started to integrate into our store. The user-friendly interface helps to make using apps easy.”

John

Marketing Manager at Lila Beauty

Leveraging Loyalty, Wishlist, and Reviews to tackle their booming demand

The demand for Lila Beauty’s products was self-evident. What was required above all else was a way to optimize their operations by driving conversions, retention, and social proof. They found that Growave had several apps combined into one platform that enabled them to strategically plan their marketing strategy and alleviate the complexities of managing several isolated apps.

They used several Growave apps to accomplish their goal:

• It involved using reviews to highlight the best-performing products where they matter most and sending review request emails to accelerate their collection.
• It meant using Wishlist to tackle cart abandonment which had a major effect on their conversion rates.
• They also used loyalty rewards to enhance the shopping experience, establishing themselves as the market favorite, and driving repeat customers.

The go-to choice for the best foreign products

With such high demand for their products, success was all but assured. What mattered most was optimizing key metrics that would accelerate their growth and position them for the future. What motivated Lila Beauty most of all was the thought of missed opportunities, which would only reveal its effects in the long-term. That meant early implementation could produce a significant impact on their operations.

Key Metrics:

• Over 14 Million Loyalty Points Redeemed by Members
• Loyalty Members Drive 2.54x More Repeat Purchases Compared to Non-Members
• Loyalty Members Spend 2.85x More Per Order, Demonstrating Higher Customer Value
• Nearly 1 in 3 Purchases Are Repeat Orders, Powered by the Loyalty Program
• Wishlist Feature Influences Over 17,000 Additional Purchases, Reducing Cart Abandonment