DataFeedWatch is the leading feed optimization tool for Google Shopping, used by 17k+ online shops worldwide. The tool simplifies connecting your product catalog to Google Shopping, making management easy. It optimizes your product data, aligning it with your goals through guided onboarding and templates.
When you link your enriched product data to Google Merchant Center, you'll experience a significant boost in performance across different Google platforms. This integration enables marketers to maximize Return on Ad Spend (ROAS) from shopping campaigns and helps boost the visibility of product listings, and prevents product disapprovals driven by feed errors.
This can be seen through the various case studies from retailers and agencies. It’s a simple solution for anyone looking to cut back on the time spent maintaining their data feeds while surpassing their competition.
Key features:
- Automated mapping loads channel requirements for data feeds, ensuring they meet Google Merchant Center specifications.
- Advanced product rules enable dynamic attribute mapping, category creation, and product exclusion based on parameters like prices and profitability.
- Custom labels enable quick optimization in Google Shopping by organizing products based on variables like seasonality, best sellers, and high ROI for efficient performance monitoring and bid adjustments.
- A/B testing allows modifying feed content, running experiments with duplicate feeds, and selecting the most effective variations to enhance product feeds.
- Product exclusions prevent wasted ad budget by automatically excluding sold-out or low-in-stock products, with automatic re-inclusion once the product is back in stock.
- Review and synchronize your feed by checking errors, cleaning product attributes, and ensuring real-time updates on availability, prices, additions, and removals in Google Merchant Center.
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