Why North Outdoor Moved Its Loyalty Program to Growave

North Outdoor is a Finnish brand known for high-quality merino wool clothing designed for the Nordic climate. Based in Oulu, the company blends Nordic minimalism with durability to create functional garments that perform in all weather conditions year-round. Using mulesing-free merino wool, North Outdoor offers breathable, warm, and comfortable apparel. With its own factory and retail stores in Helsinki, the brand continues to push the potential of merino wool for everyday wear.

Compounding these challenges, Finland’s 2024 economic downturn impacted consumer spending across the apparel sector. In this increasingly competitive environment, North Outdoor recognized the need for a more seamless and engaging loyalty experience to better retain customers and support long-term growth.

Seeking to improve flexibility, reliability, and support, North Outdoor began looking for a loyalty solution that could better scale with their needs. After evaluating different providers, the team chose Growave for its robust point tracking, customizable features, and commitment to customer service.

North Outdoor found Growave to be a user-friendly and scalable platform that met their needs. In addition to its strong feature set, Growave offered excellent value for money, making it a cost-effective solution for long-term customer retention without compromising on quality or performance.

"I can trust Growave. It works reliably without interruptions, and the app is reasonably priced.”

Valtteri Törn

Head of Ecommerce

The platform’s responsive support, available through chat, email, and phone, was a key asset during the migration and implementation phases.

With reliable performance, and zero downtime, Growave, a Shopify Plus app runs seamlessly. Its intuitive design, combined with granular settings and a full suite of features - from a points program and wishlist to VIP tiers, referrals, reviews, and UGC allows the brand to customize it to their exact needs.

To unify in-store and online purchases, North Outdoor integrated Growave’s loyalty program with Shopify’s POS system and QR codes, enabling a frictionless experience for customers.

Ways to earn points

North Outdoor transitioned to Growave to resolve key limitations in flexibility and efficiency. While the onboarding took some time to align, Growave’s dedicated support and improved point management have since made the loyalty program easier to manage and more effective overall.

"We’ve been really happy with Growave because everything is now working just as it should. Managing points has become smooth and stress-free."

Kati Prusi

Head of Marketing

After switching, North Outdoor enhanced their loyalty program by integrating Shopify POS and QR codes for effortless reward redemption, leading to a 44% increase in in-store redemptions among loyal customers. They also optimized email marketing and wishlist features to remind customers about their points, further driving engagement and sales.

Since implementing Growave, loyal customers generate 2.6x higher average revenue and have a 2.5x higher purchase frequency than regular customers. Growave effectively increased sales by optimizing the checkout process, enhancing customer retention strategies, and driving long-term business growth.