How Growave renovated LOFT’s loyalty program and boosted purchase frequency by 2.5x

Nestled in the lively city of Arnhem, LOFT the Store is more than just a shop, it’s an experience. This unique fashion and interior concept store brings together a meticulously curated selection of furniture, home accessories, clothing and fashion. LOFT inspires design lovers both in-store and online with its carefully selected home décor and interior styling trends, creating a haven for those passionate about aesthetics.

To better integrate online and offline experiences, LOFT needed a solution that would not only address the compatibility issue with Shopify but also enhance online engagement, while keeping loyal customers satisfied and boosting sales across both channels.

Rewards page

To fully capitalize on their digital potential, the team researched Shopify-compatible solutions and selected Growave - a retention platform that drives growth - for its seamless integration capabilities, robust feature set, and great customer service.

To connect in-store and online purchases, simplify point redemption at checkout, and encourage participation, LOFT the Store integrated Growave’s loyalty program into their retail operations using Shopify’s POS system and QR codes. A key component of this integration was ensuring a smooth transition from Walnut, LOFT’s previous loyalty provider. As part of the solution, Growave executed a carefully managed migration from Walnut, ensuring that all customer loyalty accounts, along with their data and points, were transferred without disruption. This also allowed LOFT to easily update and configure a new points-based loyalty program fully integrated with Shopify.

"As both a business owner and a user, I found the app incredibly easy to use from the start. Setting up rewards was simple, and the customer support team was always quick to respond and easy to reach.”

Ilona Willems

Owner at LOFT the Store.

Thanks to Growave’s user-friendly interface, managing the program is hassle-free, ensuring a smooth experience for both customers and employees. With a wide range of reward options, from making purchases, referring friends to leaving reviews, engaging on social media, signing up to the newsletter, and more - LOFT can easily improve customer satisfaction.

With Growave, the migration not only preserved customer loyalty points but also enhanced the program’s functionality. By seamlessly integrating in-store and online experiences, it improved customer engagement and drove measurable revenue growth. As a result, loyalty members played a key role in driving increased engagement and revenue. LOFT integrated Growave’s loyalty program into their retail shop using Shopify’s POS system and QR codes. This made it easier for customers to redeem rewards at checkout and streamlined the process for cashiers. As a result, in-store reward redemptions more than doubled, making it easier for customers to claim their benefits.

Since adopting Growave, LOFT has scaled e-commerce revenue while ensuring a streamlined customer experience. Loyalty members shop 2.5 times more often than other customers, have an average order value that is 21% higher, and generate three times more revenue per customer.

By embracing a modern, integrated loyalty approach, LOFT has not only optimized its customer experience but also positioned itself for sustainable growth in both physical and digital retail landscapes.